fitness franchise company information - owner

Anita Miller, Founder of Figures now Fast Fun Fitness

Anita Miller - HydraulicFitness founderMaster Trainer, Sales and Marketing
23-Years Experience in Sales, Weight Loss and Fitness Center Management and Ownership.
- Managed 4-President's Health Club Weight Management Centers in the Dallas/Ft. Worth area.
- Managed Nutri-System Weight Loss Centers as a top sales performer.
- Became an On-sight Nutrition Consultant for corporate wellness programs through the Johnson and Johnson Corporate Wellness Program and worked with companies such as Phillips 66 Petroleum. 
- Owned and operated a chain of fitness centers and began franchising the Figures ladies only concept chain before she started selling non-franchised licensed clubs for the chain in 2001.
- Untill 2005 has trained over 1000 club licensees and their staff worldwide and has opened over 500+ affiliate clubs.
- Professional public speaker and sales consultant.

History of the Founder:

Inspiration
At the age of twenty-three, Anita Miller, began working at Universal Fitness Center in Oklahoma City. Although, Universal was a co-ed facility it also had a separate facility just for women. Universal was tremendously successful for several reasons: they had a comfortable, non-intimidating environment for women completely separate from the rest of the facility. They also designed every square foot of their facility to produce income. They had things for you to do, things for you to buy, they had places to hang out, visit or grab a bite to eat. They had products, apparel, food and services presented in a clean pleasant environment. They had professionally trained staff with uniforms, name tags, job descriptions and friendly smiles. They charged a premium price and had no problem getting it. Members were treated like royalty and customer service was a part of every membership.
This made a huge impression on Anita as did the members that literally transformed themselves from overweight tired middle-aged men and women to vibrant, energetic, young looking, fit individuals right before her eyes. She saw years literally fall off their bodies and faces, confidence took the place of insecurity and strength took the place of weakness. This was the environment she wanted to work in; an environment where lives were being changed.

Training
By the age of 26, Anita had spent nearly seven years earning a living in various sales positions. She sold vacuum sweepers door to door, sold automobiles at a new car dealership and investments over the phone for a national investment firm while working part time at either a fitness center or a country club. Her desire was to open her own fitness center so she decided to move to Dallas, TX where she could get more experience and training. She was hired as a Weight Management Center Director for President's Health Clubs (now Bally's) to manage four of their weight management centers in the Dallas/Ft. Worth Area. She learned how to sell weight loss, weight maintenance and weight gain programs and then taught her newly established staff to do the same.

President's Health Club owners enlisted the help of professional consultants in the weight loss industry to train Anita in every aspect of sales, marketing and management. Anita successfully opened and operated four weight management centers in the Dallas/Ft. Worth area before moving to Nutri-System Weight Loss Centers in 1988 where she again received highly specialized training in the area of weight management and excelled as top sales person.

Disillusioned
As Anita continued in the weight loss industry she began to see that the majority of the customers, after spending thousands of dollars losing weight, were gaining all their weight back the following year. They would then pay more money to lose weight again only to put it back on again. She saw how devastating this cycle was to their health, to their self-esteem and to their pocket book.

Conflicted
Anita knew there had to be a better way. She had made a lot of money selling something she no longer believed in. Having a background in fitness and an interest in nutrition she knew it had to be a combination of both. Most weight loss programs did not include an exercise program. She then found herself in a position where she was being recognized for top sales and rewarded with a lot of money for selling something she no longer believed in.

The Move
Anita finally decided to do the right thing; she quit her job in the weight loss industry. She then applied to Johnson and Johnson and got a position as a corporate nutrition consultant where she did nutrition and lifestyle assessments along with health related testing for large corporations such as Phillips Petroleum Company. The training and education was exactly what convinced Anita that a regular exercise routine and a proper nutrition program was the only way to achieve healthy weight loss; not fad dieting. She worked under a Ph.D. and professor at the University of Oklahoma while learning about clinical nutrition and lifestyle related diseases.

The Dream
In 1996, Anita finally stepped into ownership of her own ladies only fitness center. Since then, Anita has done little else but perfect the operating systems, services and equipment she now offers through her licensed program, Figures Fitness. She began franchising her system in 1997. After two years of running fitness franchise company and competing as a franchise company in the exploding ladies only fitness industry she found that she was limiting the number of people she could help by being a franchise.

Transition from Franchising
The majority of people that were interested in opening a ladies only fitness center did not want to sign a long-term legal contract. Many had friends that were unhappy with other franchise companies for various reasons. Many people wanted the freedom to add services, products or change their pricing structure to make their business more successful as opposed to being confined by the regulations of a fitness franchise company.

Most of these entrepreneurs just needed to learn some skills required for success and have a system of operating that was proven. The Figures program that Anita designed had what they needed. Thus the licensing program was born.

The Figures Licensing Program
With no on-going fees, no confining regulations the Figures Licensing Program is perfectly paired with all the positive aspects of a proven successful operating system taught by an experienced veteran in the industry.

Be The Best, Offer The Best
Anita continues her education and experience by keeping up with industry related topics and news. She takes continuing education courses and enlists the help of professionals.

Figures mission statement:
Our goal is to offer the best turn-key program in the industry for start up fitness and weight management centers. To search out and test products, services and systems that will offer each of our licensees the best in the industry. To stay ahead of industry trends and better prepare our licensees for success!

 

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